HINGWO Group(herein after referred to as HINGWO) is a group corporation based in Guangdong-Hong Kong-Macao Greater Bay Area, head quartered in Zhongshan, the center of Pearl River Delta.
HINGWO was founded in 1990, and started with small supermarkets. In 1994,three brothers of LIAO decided to joined forces to create a kingdom for chain supermarkets. Since then,HINGWO was merged into YIJIAYI, it started a period of rapid development and successfully built a gilded signboard in the retail market in Zhongshan Guangdong, YIJIAYI. With the corporate philosophy of "Starting from the Bottom, Be the First", YIJIAYI has been the top one retail corporation since 2012.. In these years, HINGWO have been through transformation and upgrading for several times, which actively developed the economics of Zhongshan., Meanwhile, as HINGWO’s structure matured, its business became specialized and diversified. With the renewal of consumers ideas and the rising of the new generations, HINGWO also has handed over its operation to the young ones. In 2015,HINGWO started to highly focused on real estate development and trading. In 2020,HINGWO will devote its full attention to the development of HINGWO PARK-style shopping centers by combining the concepts of humanities, arts, living culture, etc.
Flourishing and Prosperity; Harmony and mutual benefit
Under the philosophy of flourishing and prosperity, harmony and mutual benefit, integrity management, unity and innovation. HINGWO has now become a large private corporation with its business across real estate development and trade, commercial operation and property operation, chain retail, catering hotel, technology and culture, public welfare fund. In the 30 years since the establishment of HINGWO, it has shown a pattern of simultaneous development of multiple industries and diversity in development path, and has gradually formed a brand positioning of creating high-quality products, pursuing a exquisite life and a unique spirit of being ambitious, firm and tenacious.
Integrity Management; Unity and Innovation
HINGWO has successfully developed some important commercial projects including east landmark of Zhongshan “Nanlang HINGWO Plaza”, north landmark of Zhongshan “Huangpu HINGWO Plaza” and ongoing project HINGWO Park. HINGWO has won “China Top Enterprises”, “China Top commercial enterprises”, “No Fake Products in China”,“China Integrity Enterprise”, “China Integrity Activist”, “China Top 100 Chain Enterprise”.” China Top 50 Most Competitive Chain Enterprise”,“No Fake Products in Guangdong”, “Guangdong Integrity Enterprise”, “Best Chain Enterprise in Guangdong”,“Integrity Enterprise in Zhongshan”, “Price Fairness in Zhongshan”, “3.15 Public Benefit Enterprise”.
Enthusiastic in Public Welfare
Over the years, HINGWO have actively and continuously participated in public welfare undertakings. By establishing HINGWO Fund and HINGWO Human Resource Fund, HINGWO has generously helped those in need, giving back to society with practical actions, and promoting the sustainable development of public welfare with its enthusiasm in charity.
Hundred Years of Foothold in Zhongshan
In the future,HINGWO will stick to the development strategy of“Based on Zhongshan, Expand to Guangdong, Radiating the Bay Area, and Affect the Country”.inherit the corporate philosophy of"Starting from the Bottom, Be the First", keep pace with the times, the market and the whole word, establish a modern enterprise model, and strive to create a famous century-old enterprise under the guidance of HINGWO’s development vision.