The Origin

Zhongshan,originally known as Xiangshan, have nurtured many well-known celebrities, such as Sun Yat-Sen. In such a good-geomantic place for greatness and a noted historical and cultural place, HINGWO has brought up the spirit of flourishing and prosperity and harmony and mutual benefit. Our employees are also endowed with a down-to-earth and pioneering character

1990

In 1990,with the deepening of reform and opening-up in China,the founders of HINGWO has founded the first HINGWO Supermarket based on the concept of integrity management, unity and innovation.

1994-2015 Make Steady Progress

In 1994, the three brothers of Liao decided to build a chain of supermarkets and stores and successfully established a top retail brand in Zhongshan-YIJIAYI, which laid the solid foundation for the future development and sowed the seeds of independent innovation.

In 1999,the first shopping mall was opened in Zhongshan. It was the first time for HINGWO to be transformed and entered the rapid development period.

In 2005,HINGWO expanded its business and ran deep in all districts, towns and sub-districts while steadying its foothold in Zhongshan.

In 2008, HINGWO continued to branch out and try new business models to make profits, such as convenience stores “DENGYUSAN”.

In 2010,online supermarket and online business were integrated into HINGWO’s business.

Since2012, HINGWO has maintained No.1 in the retail industry in Zhongshan.

In 2015,younger generation got involved in the board of directors, highly focusing on real estate development and operation, property management, food and beverage management to form a diversified and professional pattern.

2016- current Strategic Development

HINGWO keeps focusing on real estate development and operation, property management, food and beverage management. Meanwhile,it takes a leap in opening up and innovation and exploring the innovation model for modern enterprise. .Through industrial deepening, HINGWO promoted the muti-industrial transformation and upgrading, actively assisted Zhongshans economic development, and continuously increased its social impact.

In 2018,Huangpu HINGWO Plaza was completed. Hilton Hampton started its business. HINGWO’s first large-scale one-stop shopping center was opened in Nanlang. HINGWO achieved transformation and upgrading for the second time then established product specialization and partnership with mega brands.

In 2020,HINGWO Park is currently under construction.HINGWO is going to have anew stage of transformation and upgrading. The new project, HINGWO park, will multi-dimensionally integrate new urban projects combine humanities, arts and living culture to create a multicultural living area.